Underwriters are vital to our public service mission of bringing quality music and arts programming to an ever-expanding community of listeners.

Corporate underwriting on WTMD has the impact of traditional radio marketing with the benefit of supporting a well-respected Baltimore  non-profit media organization. It’s an effective way to build your client and customer base, brand your business, announce events, and bring your business or organization to the attention of thousands of listeners, website visitors and mobile app users. All while helping support great music.

Underwriters on WTMD gain several advantages:

  • Direct access to a concentrated, affluent audience with a powerful, personal commitment to WTMD
  • Name recognition among professionals and business leaders likely to be interested in your products and services
  • Credibility by associating with intelligent, in-depth journalism and cultural programs from National Public Radio (NPR) and the WTMD staff
  • Appreciation from your colleagues, customers and peers, who will recognize your commitment to the community

Anywhere you are!

Through November 2025, WTMD listeners have generated nearly 2 million streaming sessions, and have connected with our mobile app more than 1.7 million times in 2025.

Ways to support WTMD

WTMD Audience Facts

  • 53% Have household Income of $100K-$250K   Index 139

  • 70% Own their own homes   Index 111

  • 41% Have college or post graduate degrees   Index 152

  • 80% Have a 401k Plan or college savings plan    Index  123

  • 40% Belong to a gym or follow a weight loss program  Index 159

  • 44% Use a financial planner or online investing  Index 141

  • 39% Try eco-friendly activities or buy eco-friendly products   Index 121

  • 67% Attended a rock concert or a paid music event   Index 177

  • 47% Drank a domestic or imported beer in the last 30 days   Index 111

* An index above 100 means that members of our audience are more likely to exhibit a particular trait or activity than the average.
Source: Scarborough R2 2024 Aug-23-Aug 24

Call Michele Williams, Director of Underwriting, at 410-235-1617 or email [email protected] to learn more about WTMD sponsorships.

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