DO YOU LOVE PUBLIC RADIO?
WTMD is seeking a determined and persuasive sales professional to join our public radio sales team selling the stations’ media assets, including on air corporate sponsorship messages, digital ads on our website and event sponsorships. This is an outside sales position where successful sales reps develop new business by cold-calling and following a consultative sales approach.
Summary of Corporate Sponsorship Sales
Daily life for an account executive in public radio is similar to that of a salesperson in commercial radio or local print media. An account executive is expected to make cold-calls to decision makers at local and regional businesses, meet with them to understand their marketing needs and develop proposals that offer marketing solutions to help them grow their business.
Requirements for Corporate Sponsorship Sales
WTMD, licensed to Towson University, is a highly regarded community institution and the position requires excellent and professional communication and presentation skills. The successful candidate must possess the ability to persuade, manage time, prioritize effectively and be goal oriented. The position requires 3 years of media or marketing related sales experience and a 4 year college degree.
WTMD, The Towson University Foundation and Towson University are EOE WTMD is a 10,000 watt non-commercial radio station licensed to Towson University. The station serves the Baltimore metropolitan area and all of central Maryland with compelling contemporary music created by artists who are committed to the craft of songwriting. An NPR member, the station produces “Baltimore Unsigned,” an hour long music and interview program focusing on the developments in the Baltimore music scene. WTMD-HD2, “The Baltimore Channel,” airs music created by Baltimore musicians and is one of the few local-music channels in the country. WTMD is listened to by 100,000 people each month and can be heard on-line at wtmd.org and on apps for the iPhone, Droids and Blackberry.
WTMD and the Towson University Foundation offers a benefits package that includes health insurance and 401b retirement plans. Compensation includes base plus commissions.